ALi Corporation’s Mainland China Headquarters to Promote New Multimedia Lifestyle

Based in Shenzhen, China Headquarters Enriches Consumer Electronics Application; Expands Business in Mainland China Market

Oct. 23, 2009

Shenzhen, China, October 23, 2009 – ALi Corporation, the world-leading professional IC design company, has today opened its mainland China headquarters in Shenzhen. The new office will enable ALi Corporation to be closer to its China customers to provide more rapid and direct services to support them. This office is also spearheading ALi Corporation’s international market expansion and will help speed up its development plans in the mainland China market, plus expand its global business with local partners.
In conjunction with the opening of its China headquarters, ALi Corporation has launched its latest set-top box networking solution and the M7108 series - the main control chip for MP3/MP4 players- to further improve consumers audio/video experience and strengthen the company’s leadership position and market share in the multimedia technology arena.

Recently, enterprises’ demands on digital entertainment platform technologies are increasing with the boom of the consumer electronics market in mainland China. Being home to the first economic zone of China, Shenzhen city has been the pioneer of national electronics field after open development for years. Since entering into the mainland China market, ALi Corporation has accumulated extensive customer base and partner resources. Its Shenzhen-based China headquarters will provide ALi Corporation an expansive development platform because this southern city has been a pioneer of electronics and semiconductor technology and applications.

The set-top box networking solution enables a direct cable connection between set-top box and the Internet to give a straight-through online upgrade to improving consumers’ audio/video experience, and a lot more flexibility and content options to enjoy. With the common TV remote control, customers can selectively watch their favorite online videos or photo albums. The experience provides a smooth transition from personal PC entertainment to family TV enjoyment. This set-top box networking technology is designed to be an advanced cost-effective solution for the China market.

ALi Corporation’s M7108 is the first MP3/MP4 player main control chip whose embedded hardware 24bit ECC test supports the new 4x/3x nm MLC Nand Flash. With the M7108 series supporting the new generation Nand Flash, ALi Corporation is poised to be a major solution provider in this market segment. In addition, the M7108 series support all audio formats and embedded high-performance audio converter. It is a most competitive cost-effective solution featuring low power consumption and highly customizable features.

”The opening of our China headquarters is a win-win strategy for ALi Corporation and local partners. It reinforces our market position in China and strengthens our relationships with customers in expanding global market,” said Mr Tony Zhang, General Manager, ALi Corporation China. “Our development roadmap for China includes boosting our R&D in China through the full use of local resources, which also contribute to cultivating more local talents. We believe that the newly introduced set-top box solution will also trigger a development trend in multimedia applications in China.”

ALi Corporation is a market leader in set-top box solution, multimedia player and image capture fields with its innovative technology, outstanding performance and total solution.
ALi Corporation set-top box solution is No. 1 in global retail market share. It is also the top 3 global multimedia player provider and top 2 global image capture solution supplier. Since entering into the China market, ALi Corporation has provided qualified products and services for dozens of local customers. After the opening of its mainland China Headquarters, ALi Corporation will keep exploring business potentials in China market and bring more brilliant multimedia applications to China consumers.

About ALi Corporation

Founded in 1987, ALi Corporation is headquartered in Taipei, Taiwan and has sales and technical support teams in oversea and mainland areas. It is a leading provider focusing on digital audio/video, set-top box, PMP, high-speed images, storage and multimedia external product IC. Devoted to be an IC design company with high performance and advanced technology, ALi Corporation is developing digital entertainment SOC and software to enrich customers’ multimedia technology experiences, enhance the competence of partners and improve the development of consumer electronics. For more information, please visit www.ali.com.tw and www.ali.com.cn.