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Since the acquisition by MediaTek Inc. in the second half of 2004, ALi Corporation has undergone the first “revolution” of product focus and organizational downsizing under the leadership of PH. In 2005, the transition proved to be successful and helped the company to consolidate its products and established a solid foundation for development. Thanks to the leadership of CL and hard work from the management, ALi’s management and its primary product line have become more mature. This is especially apparent if you look at the company’s finances; ALi’s cash equivalent ratio has soared to a record-breaking scale.
However, in the face of industrial restructuring and rapid changes caused by the financial crisis that ravaged the world, it is only natural to expect a drastic change that will reshape the territory of the global electronic market. As such, ALi should seize this opportunity to commence its second revolution rather than make gradual improvements. In the near future, ALi shall become a company of high performance and high profit while constantly innovating.

These corporate values are the basic, yet most important work philosophies that guide the team at ALi Corporation. We strive to ensure that every employee keeps to the five values of ALi in all aspects of their work so that we can work together more efficiently.

．Define strategic process before making a critical decision and employ MCME methodology to analyze data and clarify issues
．Dare to adopt new approach instead of sticking with existing yet inefficient way and take calculated risks

．Set target on improving results and proactively seek feedback
．Develop the habit of raising "5 why's" and drill down to root cause

．Exercise PDCA cycle and follow SOP with continues improvement in daily operations
．Robust dialogue through professional opinions or objections instead of organization hierarchy

．Cross department teamwork by RACI mechanism and project management
．Speak out potential problems and propose solutions regardless of organization boundary

．Learn from peers and competitors through PK
．Study at least one book on professional/personal skills to propose work related improvement plan every six months