Tuesday, 23 May 2017

BroadcastAsia2017: SERAPHIC partners with ALi to launch Sraf® Lite Browser for Enhanced OTT Operations in Emerging Markets

BROADCAST ASIA 2017, SINGAPORE– May 23, 2017 – Anticipating the upcoming trend in DTV industry, SERAPHIC partners with ALi, a leading innovator and developer of set-top box chipsets, to jointly launch Sraf Lite, a brand new lightweight HTML5 browser, at BroadcastAsia2017, Asia’s largest broadcasting exhibition, on May 23.
Sraf Lite browser is highly optimized for DTV/STB products, with low DDR memory consumption at reduced footprint size,” said Ye, Wang, CEO at SERAPHIC. “The new browser solution presents the optimal fit for OTT operators in emerging markets, such as Southeast Asia, to bring eye-catching and personalized viewing experience for their subscribers.”
Sraf Lite browser leverages the latest HTML5 technologies such as MSE (Media Source Extensions), EME (Encrypted Media Extensions), Web Storage, WebSocket and other web-based elements to run the modern web applications, like YouTube TV certification application. Meanwhile, Sraf Lite enables high-performance UIs to boost up applications on entry-level devices. With modern HTML5/CSS3/JavaScript capabilities and MSS, HLS, and MPEG DASH adaptive streaming support, entry-level devices are capable of running modern OTT services with Sraf Lite browser in the emerging markets.
Wang further commented that“It is a great opportunity to partner with ALi to launch Sraf Lite Browser. The partnership is valuable for OTT operators with multiple advantages. First, operators with limited budget and resources are now able to offer amazing viewing experience at affordable cost with the joint solution of Sraf Lite and the highly-integrated set-top box SoC from ALi. Meanwhile, PC emulator is provided so that the operators can develop their own OTT Web application easily.” 
“We are looking forward to launching Sraf Lite Browser on ALi’s mainstream STB chipsets. As anticipated, DTV transition has been sweeping around the world, while OTT operators, especially those in emerging markets, are faced with challenges of integrating strong browser support.” said Tony Chang, Chief Operating Officer at ALi Corp.

Both SERAPHIC and ALi will showcase their latest solutions at BroadcastAsia 2017.

SERAPHIC: Booth 4D3-06, TV Everywhere Zone Level 4 at SUNTEC

ALi Corp: Booth 4B2-01, TV Everywhere Zone Level 4 at SUNTEC

 

 About SERAPHIC

SERAPHIC Information Technology (Shanghai) Co., Ltd. is dedicated to providing internet-related software and web-based solutions to all those TV-/Video-related terminal devices including Smart TVs, set-top boxes, over-the-top devices, game consoles, etc. SERAPHIC’s product offering includes TV Browser for HTML5, HbbTV, Freeview Play, YouTube TV, TV Portal and Open Browser as well as Web TV solution. The company is located in Shanghai, China and targets at digital TV and consumer electronics markets in Europe, Latin America, AustrALia and Asia Pacific. For more information about SERAPHIC, please visit www.SERAPHIC-corp.com or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it..

About ALi Corporation

ALi Corporation is a leading innovator and developer in the set-top box (STB) system-on-chip (SoC) market. By fully leveraging its core expertise in the set-top box industry, ALi Corp.’s solutions are recognized for their high levels of integration, superior performance reliability, premier customer oriented service and compelling cost structure. Hundreds of Pay TV operators have adopted ALi Corp.’s solutions worldwide. ALi Corp. was founded in 1987 with headquarters in Taipei, Taiwan, R&D centers as well as sales offices in Hsinchu, Shanghai, Shenzhen, Zhuhai, Geneva, Seoul, and Noida, and technical support teams throughout Asia. For more information, please visit www.alitech.com

  

Media Contact: 

Sarah Wang 王琨

SERAPHIC Information Technology

+86 21 3535 7800 -120

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Jenny Lin

ALi Corp. 

+886 2 8752 2000

This email address is being protected from spambots. You need JavaScript enabled to view it. 

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